Philanthropy, Not Fundraising - How to Reframe Your Approach

Your donor’s philanthropic journey begins with you.  You are their expert guide and “Engagement Sherpa.” The best fundraisers think beyond asking for and getting money in just this moment.  They think beyond this trek and onto the next. They imagine strategies that will influence others to join the journey.  They are always one step, or more, ahead. The best organizations have teams of “Engagement Sherpas” operating within a culture of philanthropy.  Engagement is measured by the actions, sentiment, and outcomes that result from each interaction with the organization. Fundraisers are not siloed in a corner. Doors between departments and groups that traditionally haven’t talked to each other are opened.  Everyone contributes to a positive donor experience that moves folks along the pathway to passionate philanthropy.

You will leave learning the transformational impact of reframing your approach to:

· Philanthropy, not fundraising

· Culture of philanthropy

· Attitude of gratitude

· Happiness delivery business

· Helping, not selling

About our speaker, Claire Axelrad

Having worked as an attorney, and then in legal publishing, she started a 30-year career as a frontline leader raising millions of dollars for social sector causes. After earning AFP’s “Outstanding Fundraising Professional of the Year” award, in 2011 she left the trenches to found her fundraising training and coaching business. Clairification is her evergreen online fundraising “school.”

Claire’s blog was named “Top Fundraising Blog” by Fundraising Success, she contributes to Candid, Network for Good, NonprofitPro, SOFII, TopNonprofits, and more; teaches CFRE-certified courses, and is Chief Fundraising Coach and featured expert for Bloomerang. She is a member of the California State Bar, an alumna of The Fundraising School, Conrad Teitell Intensive Planned Giving Program, and Lilly Family School of Philanthropy Executive Leadership Institute, and a graduate with honors from Princeton University. Claire resides in San Francisco, California.