“Data-Driven Fundraising: Making Your Data Bigger and Smarter”

If we collect and maintain data on our fundraising constituents, our in-house databases can not only enhance fundraising activities, but can also guide decision-making at the highest levels of our organizations. This session will address how to use in-house information to not only identify potential prospects but increase knowledge of donor trends and behaviors within your overall prospect base. The presenters will discuss the data they have gathered, coded, and analyzed, and how their findings were used to collaborate with colleagues in order to maximize fundraisi