“Data-Driven Fundraising: Making Your Data Bigger and Smarter”

If we collect and maintain data on our fundraising constituents, our in-house databases can not only enhance fundraising activities, but can also guide decision-making at the highest levels of our organizations. This session will address how to use in-house information to not only identify potential prospects but increase knowledge of donor trends and behaviors within your overall prospect base. The presenters will discuss the data they have gathered, coded, and analyzed, and how their findings were used to collaborate with colleagues in order to maximize fundraising opportunities.

About the Speakers:

Lisa Hornick is the Director of Advancement Research & Prospect Management at Wright State University and served as Campaign Manager for Rise. Shine. The Campaign for Wright State University, which raised nearly $168 million. For the past 20+ years, she has enjoyed using prospect and grant research to match donor passions with meaningful projects. She has a BA in Journalism…