





|
Fundraising Day Session Summaries
“From Hello to Major Gifts: Building a Corps of Individual Donors” Presenter: Marianne Gorczyca, Senior Counsel, Hodge Group Time: 9:00am to 10:15am Especially
designed for the ‘small shop,’ this session helps development
professionals learn how and where to focus their efforts for maximum
effect. From assembling a database, to developing the message and
researching donors, you’ll get a ‘soup to nuts’ overview that ends with
specific tips about knowing when and how to ask for the gift.
“Capital Campaigns: They’re Not as Hard as You Think” Presenter: Pam Bruns, President, The Cause Consultancy Time: 9:00am to 10:15am
This
session will focus on a series of practical, best practice steps to
test, plan and conduct a successful capital or endowment
campaign. Recommended for professionals who want to learn
how to: determine if their organization is ready for a capital
campaign; set a realistic campaign goal; identify and recruit
campaign volunteers; create a great prospect list; and set up a simple
process to ensure that the work gets done and the goal is reached.
“Beyond the Basics: New Tools to Successfully Fundraise Using Social Media” Presenter: Bethany Deines, Director of Annual Gifts, The Children’s Medical Center of Dayton Time: 9:00am to 10:15am; 10:30am to 11:45am You’ve
got Facebook, Twitter and YouTube down pat. Your blog is kicking it.
But what do you know about Jumo? Crowdrise? Four Square? Causes?
Mobile giving? RSS? Wikis? Ready to take things to the next
level? The number of social media tools available for fundraisers has
never been greater and it continues to expand. This session will
focus on what platforms are available for nonprofit organizations to
maximize giving opportunities and how development officers should
prioritize their time and efforts in using them. What works best?
What is a passing fad? What are the benefits and pitfalls to look out
for? How do you manage everything…or can you? Learn how to advance your
social media presence by adopting a solid strategy for effectiveness
and implementing strong fundraising fundamentals. Whether you are
new to social media or a total tech geek, you’ll come away with new
ideas and ways to improve your organization’s awareness, fundraising,
and donor relationships.
“Data-Driven Fundraising: What Does it Really Mean?” Presenters:
Wright State Advancement Research & Prospect Management Department:
Lisa Hornick, Director; Rob Boley, Assistant Director; Kimberly Elahab,
Prospect Research Specialist Time: 10:30am to 11:45am
Analyzing
a combination of internal and external data can help an entire
fundraising team focus strategically. This session will address how to
use in-house information, as well as real-time, free and relevant
external sources to not only identify potential prospects but increase
knowledge of your overall prospect base. The presenters in this panel
discussion will discuss the data they have gathered, coded and
analyzed, and how their findings were used to collaborate with
colleagues in order to maximize fundraising opportunities.
“Make Ya Make Ya Wanna STOMP! REVOLUTION!" Presenter: AJ Casey, AJ Casey Companies Time: 10:30am to 11:45am; 1:30pm to 2:45pm Ready
to seize control of your personal power and advance your life and
career? Then it’s time you joined The REVOLUTION!
AJCasey’s all new Make Ya Make Ya Wanna STOMP! REVOLUTION! will
guide you on an amazing journey to (re)ignite your personal power and
strengthen your ability to achieve your goals.
You’ll
learn success techniques to overcome common obstacles to career
advancement. And you’ll gain insights to mastering the mindset of
success. In short, you’ll revolutionize your ability to seize
control of your career and your future. This is one session you
do not want to miss. The Revolution has begun.
“Developing a Fundraising Board” Presenter: David Sternberg, Loring, Sternberg and Associates; Partner, Senior Governance Consultant – BoardSource Time: 1:30pm to 2:45pm
Tired
of trying to get your board to fundraise? Well there is a secret...you
never will! Learn how to solve this issue once and for all by creating
a dynamic board that can fundraise today! “Social Networking: What is there to be afraid of?” Presenter: David Bowman, Chief Marketing Strategist, Penny/Ohlmann/Neiman Time: 1:30pm to 2:45pm Ever
wonder what will happen once I hit that “share” button? Do you
ask, “Is it ethical to post this information”? Do you run through
the “what if’s” on a constant basis? Do you wonder how the staff
should interact with social media? Come and find out the steps
and policies needed to overcome your fears of social networking so that
you can take advantage of this marketing tool with the utmost
integrity.
KEYNOTE: "The Networked Nonprofit" Presenter: Allison Fine Time: 3:00pm to 4:00pm
Allison
Fine, co-author of the new book, The Networked Nonprofit, will discuss
the convergence of social media, social networks and nonprofit
organizations. She will describe the hurdles nonprofits need to
overcome to lose their fears of losing control and evolve to meet the
informational and cultural needs of today's donor and volunteer. The
Networked Nonprofit offers specific strategies for implementation,
exercises, how-tos, and secrets to success, drawing on in-depth
interviews with current nonprofit managers that have used new social
media tools effectively.
|